Instagram meme creators have formed a union: This is ridiculous. And no, it's not a joke. IG Meme Union Local 69-420 wants to "seize the memes of production" and is asking for worker protections because the memesters create so much content for the company (owned by Facebook).
It's nice that people are waking up to the fact that social media companies use our unpaid labor and contributions to score record profits (and return the favor by recording and giving away our data), but how is the labor that a meme creator spends on Instagram any different from the labor an anti-vaxxer puts into their anti-vax Facebook group? Should Facebook pay anti-vaxxers for the engagement they generate? Should Facebook pay journalists and media companies for creating the content on America's favorite homepage, Facebook? It's hard to say memesters should be paid by Instagram, especially when memes typically deal in stolen copyrighted images, which are somehow allowed to proliferate on social platforms.